Identifying price sensitive consumers is an important problem in marketing. We develop a Bayesian multi-level factor analytic model of the covariation among household-level price sensitivities across product categories that are substitutes. Based on a multivariate probit model of category incidence, this framework also allows the researcher to…

This manuscript introduces a new Bayesian finite mixture methodology for the joint clustering of row and column stimuli/objects associated with two-mode asymmetric proximity, dominance, or profile data. That is, common clusters are derived which partition both the row and column stimuli/objects simultaneously into the same derived set of clusters.…

A new parametric maximum likelihood procedure is proposed for estimating ultrametric trees for the analysis of conditional rank order proximity data. Technical aspects of the model and the estimation algorithm are discussed, and Monte Carlo results illustrate its application. A consumer psychology application is also examined. (SLD)