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Direct linkDuvvuri, Sri Devi; Gruca, Thomas S. – Psychometrika, 2010
Identifying price sensitive consumers is an important problem in marketing. We develop a Bayesian multi-level factor analytic model of the covariation among household-level price sensitivities across product categories that are substitutes. Based on a multivariate probit model of category incidence, this framework also allows the researcher to…
Descriptors: Marketing, Costs, Consumer Economics, Models
