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Direct linkBrandstatter, Eduard; Gigerenzer, Gerd; Hertwig, Ralph – Psychological Review, 2006
Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic…
Descriptors: Heuristics, Decision Making, Models, Psychological Patterns
