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Patterns of Reinforcement and the Essential Values of Brands: I. Incorporation of Utilitarian and Informational Reinforcement into the Estimation of Demand
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Yan, Ji; Foxall, Gordon R.; Doyle, John R. – Psychological Record, 2012
Essential value is defined by Hursh and Silberberg (2008) as the value of reinforcers, presented in an exponential model (Equation 1). This study extends previous research concerned with animal behavior or human responding in therapeutic situations. We applied 9 available demand curves to consumer data that included 10,000+ data points collected…
Descriptors: Reinforcement, Consumer Economics, Prediction, Models
An Econometric Examination of the Behavioral Perspective Model in the Context of Norwegian Retailing
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Sigurdsson, Valdimar; Kahamseh, Saeed; Gunnarsson, Didrik; Larsen, Nils Magne; Foxall, Gordon R. – Psychological Record, 2013
The behavioral perspective model's (BPM; Foxall, 1990) retailing literature is built on extensive empirical research and techniques that were originally refined in choice experiments in behavioral economics and behavior analysis, and then tested mostly on British consumer panel data. We test the BPM in the context of Norwegian retailing. This…
Descriptors: Foreign Countries, Retailing, Behavior Patterns, Purchasing