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Direct linkYan, Ji; Foxall, Gordon R.; Doyle, John R. – Psychological Record, 2012
Essential value is defined by Hursh and Silberberg (2008) as the value of reinforcers, presented in an exponential model (Equation 1). This study extends previous research concerned with animal behavior or human responding in therapeutic situations. We applied 9 available demand curves to consumer data that included 10,000+ data points collected…
Descriptors: Reinforcement, Consumer Economics, Prediction, Models
Yan, Ji; Foxall, Gordon R.; Doyle, John R. – Psychological Record, 2012
We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model--the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioral-economic equation to human economic consumption data. We…
Descriptors: Merchandising, Reinforcement, Consumer Science, Behavior Patterns
