In the context of the rapid expansion of web-integrated technologies, there exists a need for a thorough comprehension of data privacy, emphasizing risk mitigation and the nuanced governance of private data within organizational and regulatory frameworks. Given the rise of privacy regulations such as the GDPR and CCPA, it has become important for…

This dissertation consists of two chapters on topics in Industrial Organization. In Chapter 1, I discuss a central question of the policy debate on public education: how to get more for less. Charter schools have been a tool in this arena to pressure traditional public schools to improve or lose students to them. Moreover, charter schools…

The use of Evidence-based Practices (EBPs) in schools is heavily emphasized in educational research and policy; however, many teachers do not use EBPs for reading instruction and intervention. Previous research on the limited use of EBPs in classrooms has primarily focused on teacher characteristics, such as their attitudes or beliefs toward these…

"In today's engaging, digitally empowered school setting, stakeholders question whether schools know best about educating their students" (Rose, 2012). Sheninger and Rubin (2017) stated, "We have to do a better job of communicating what we do" (p. 17). Social media has given rise to new tools to help connect with families to…

The purpose of this qualitative descriptive study was to explore how hiring managers describe the importance of education and industry related/real-world experience as criteria in hiring recent business graduates for the Consumer Products Goods industry in the United States. The theoretical foundations for the study were the CareerEDGE Model, and…

This study explored the relevancy of media literacy as college students obtained their news and information from social media sites. The past several decades have experienced a transformation from single-sourced, trusted news in newspapers and television to a multi-sourced, unchecked, and growing social media presence. News shapes social and…

Consumer evolution has led to a more technologically informed population who was more confident and demanding: consumers now expect their brands to be available wherever, whenever, and however they want them. Consumers expect brands to be always on, meeting their brand on demand expectations in their pockets on phones, on tablets, laptops, and…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

My case study focused on the message communicated through the university's fundraising campaign titled For the Bold and sought to determine if the campaign messaging influenced decision-making of first-generation sophomores (FGS) attending William & Mary as they selected majors and formed career choices. The campaign message emphasized the…

Behavioral economics concepts can advance understanding, predicting, and controlling complex human behavior. Although there have been numerous attempts to apply behavioral economics concepts to applied settings, there are a limited number of experiments conducted in educational settings. The purpose of the studies in this paper is a to apply…

This dissertation studies how institutions of higher education occupy a unique space that can add to the discourse of business studies by relating how consumers can simultaneously function as products. This is substantiated by defining the word "student" beyond the traditional meaning of a student as learner when considering the higher…

The ways in which individuals act within the world around them and the ways in which individuals engage with commodities as consumers play a vital role in providing insight into innate human values and opportunities for growth. By exploring the seemingly mundane and small but meaningful ways individuals engage in the consumer process and space,…

This dissertation contains three essays discussing government policy in higher education, the effects of online social networks during college on students after graduating, and how to use search data as a tool to recover characteristics of both products and customers to estimate demand. In the first chapter, co-authored with Shengmao Cao, we study…

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing…

This study implemented an information technology service management at a university and measured the effects that implementation had on customer satisfaction scores and key performance indicators (KPI). This project used industry best practices for ITSM processes, project management, and change management to implement the system. This project also…