Purpose: The purpose of this Delphi study was to explore the views of experts in the field of nonprofit private colleges and universities in the United States to define branding and identify current barriers to branding, to discover how those barriers can be overcome, and to determine what barriers to branding are likely to occur 5 years in the…

This exploratory case study was designed so that I could investigate the writing processes of sixth-grade students when composing traditional and digital compositions. With the increase in multimodal composing in classrooms, understanding how students compose and what traditional print text skills can be appropriated for digital composition is…

Online social bookmarking systems allow users to assign tags (i.e., keywords) to represent the content of resources. Research on the effects of target audience on social tagging suggests that taggers select different tags for themselves, their community (e.g., family, friends, colleagues), and the general public (Panke & Gaiser, 2009; Pu &…

In this qualitative research study, the author investigated first-year college students' non-academic digital literacy practices, the audiences for these practices, and students' preferences for enacting these practices in the first-year college writing classroom. Methods of data collection included surveying 177 students, conducting…

This dissertation investigates police report writing at the Jackson Police Department in Northwest Arkansas. It presents three primary research questions which are addressed through qualitative methods of interview, observation, and discourse analysis: (1) In what ways does police training address report writing?; (2) What audience awareness do…

The proliferation of online simulation games across the globe in many different languages offers Computer Assisted Language Learning (CALL) researchers an opportunity to examine how language learning occurs in such virtual environments. While there has recently been an increase in the number of exploratory studies involving learning experiences of…

In my three-article dissertation, "Concerning the Other: Empathic Discourse in Worldwide, National, and Student-Authored Textbook Historical Narratives," I explore how textbook authors empathize with marginalized groups. My data includes approximately 1,000 textbooks published from 1910 to 2010 from over 100 countries around the world,…

The purpose of this study was to develop a research-based model for designing and deploying instructional narratives based on principles derived from narrative theory, development theory, communication theory, learning theory and instructional design theory to enable adult learning and retention and the effective transfer of that retained learning…

The Common Core State Standards for English Language Arts and Literacy in History/Social Studies, Science, and Technical Subjects (CCSS) emphasize the importance of writing and specify that students should write for external, and, at times, unfamiliar audiences. Given the relationship between audience specification and quality writing in older…

Global Warming ("GW") is easily one of the most pressing concerns of our time, and its solution will come about only through a change in human behavior. Compared to the residents of most other nations worldwide, Americans report lower acceptance of the realities of GW. In order to address this concern in a free society, U.S. residents…

Information Scaffolding is a user-centered approach to information design; a method devised to aid "everyday" authors in information composition. Information Scaffolding places a premium on audience-centered documents by emphasizing the information needs and motivations of a multimedia document's intended audience. The aim of this…

Adolescent writing proficiency is widely considered to be in a state of crisis nationally, and new instructional approaches are needed to raise writing proficiency among all adolescents, with special attention to those students who struggle most (Graham & Perin, 2007). The affordances of digital communication media, such as online discussion…

When college composition teachers carefully consider the role and function of multimodal composition in their classrooms, they can enhance the teaching of writing and communication, engage and empower students, and better prepare students for the challenges and possibilities of life in our rapidly changing digital age. To meet this teaching…

Elementary children's sense of audience related to their multimodal information writing was examined. Forty-six third graders' interviews about the books that they created at the end of a science unit were analyzed to understand children's conception of audience, the connection between their sense of audience and their composing process, and their…

The purpose of this interpretivist qualitative study is to discover what factors influence first-year college students as they construct their text messages. Using grounded theory methodology, 11 first-year college students at a university in the Southeast were interviewed one-on-one and through text messaging in order to gain insight into…