Higher education institutions (HEIs) in the context of neoliberal globalization currently face fierce competition and enormous financial burdens. To address financial distress and generate revenue, more and more HEIs embrace market-like strategies to attract international students, extending academic capitalism to global higher education. For…

This study aimed to increase enrollment in accounting degree programs at Azusa Pacific University's Leung School of Accounting (LSA). Forty-four undergraduate students, four graduate students, and five faculty members participated in surveys and Zoom discussions to provide insight into two potential initiatives intended to increase accounting…

There are 44 million adults over the age of 24 who hold a high school diploma, and another 35 million adults who have some college credit, but have not earned their college degree. These numbers make adult learners a viable population to attract and matriculate at community colleges. Considering the impact adult learners would have on enrollment…

This case study examined teacher hiring in a large suburban school district. Data were collected from interviews with administrators and document analysis. The study explored the level of administrators' satisfaction with both hired candidates and the district's hiring protocols, the influences of various stakeholders on the hiring process,…

Despite a growing population, the underrepresentation of African American faculty in predominantly White institutions (PWIs) is a growing concern in the United States. Recent studies indicate PWIs have been focused on increasing diverse student enrollment, particularly among African Americans, but not on recruiting and retaining African American…

Over the last decade, post-secondary international student enrollment has grown in the United States (US). In part, this growth has been facilitated by an increasing number of third-party recruitment partnerships; wherein US universities sign agreements to allow parties to engage in the recruitment and advising of students. By creating and…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

The focus of professional development for teachers is to increase teaching skills and student academic success. Challenges in retaining and hiring teachers are causing local, state, and national organizations that represent teachers to rethink ways to support teachers within the profession. The professional and psychological needs of teachers have…

Minoritized Black students who are average academic performers have often been overlooked as a targeted group in empirical studies that look at barriers and other limitations for minority students (Rodriguez, 2015; Stewart, 2013). This study seeks to identify the practices that higher education institutions are currently utilizing to recruit…

Educational reforms have occurred throughout the history of public education. In 2009, the federal Race to the Top initiative was born and included many educational reform models. To have these reform models gain traction at the state level, a call was made by the U.S. Department of Education (Race to the Top Program Executive Summary, 2009) for…

The marketing mantra "know your audience" can be applied when examining higher education student recruitment. With endless avenues for communication and a rise in national data on this topic, exploring what works best for individual institutions is crucial. Disparaging data exists concerning how admissions administrators believe students…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

The concept of nanotechnology has existed since Richard Feynman's inaugural lecture at the California Institute of Technology in 1959. As a coined term, the honor went to Norio Taniguchi in 1974. Since those two epochs, like any other STEM field, there are two significant concentrations: how to teach it and what it means epistemologically as a…

The low number of male elementary and early childhood teachers is problematic in the United States (National Center for Educational Statistics, 2020). Of the 1.8 million public school elementary teachers (pre-Kindergarten-6th grade) in the 2017-2018, male elementary teachers accounted for 11% of the total (NCES, 2020). Colleges of education have…

African American teachers are slowly leaving the classroom, causing an imbalance in the student/teacher ratio (NCES, 2019). According to the National Center for Education Statistics, African American teachers make up 3% in California and 7% nationally. This study sought to understand the reasons for the decline in the number of African American…