The current study sought to test the relationship between course design, as described by the rubric produced by Quality Matters, and online university student performance. Due to the link between student motivation and active learning behaviors, and thus performance, it was predicted that the better-designed courses would facilitate student motivation. It was also predicted that goal orientation would moderate this relationship. While a significant relationship was observed between student motivation and course performance, no relationship was observed between course quality, as measured by the QM Rubric, and motivation, or performance. Only slight evidence was found for a moderating effect of goal orientation. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]