The purpose of this study was to analyze the perceptions of superintendents who have conducted both successful and unsuccessful school construction referendums in the state of Indiana from 2008-2010. This research will serve as a guide for superintendents who will undergo a school construction referendum, especially in Indiana. This study will guide superintendents to conduct the school construction referendum in a proscribed manner to increase the chances of having a successful outcome. The study used qualitative information from four superintendents who were successful with their school construction referendums and from four superintendents who were not successful with their school construction referendums. Common themes were found with this information and compiled to channel best practices for conducting a school construction referendum. The literature points to numerous items that should be done in order to increase the chance of being successful with the referendum. The findings of this study suggest that superintendents need to have a clear communication plan, a strong community committee, and a long range facility plan in order to be successful. The findings of this study continue to suggest that election strategies must be followed in order to be successful and an in depth knowledge of the community is needed to determine supporters and opposition to the referendum. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]