Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Advertising | 1 |
| Cognitive Processes | 1 |
| Communication (Thought… | 1 |
| Consumer Science | 1 |
| Cultural Influences | 1 |
| Cultural Traits | 1 |
| Discourse Analysis | 1 |
| English | 1 |
| Guidelines | 1 |
| Interpersonal Relationship | 1 |
| Language Research | 1 |
| More ▼ | |
Source
| ProQuest LLC | 1 |
Author
| Egorova, Veronika | 1 |
Publication Type
| Dissertations/Theses -… | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Direct linkEgorova, Veronika – ProQuest LLC, 2013
This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…
Descriptors: Advertising, Schemata (Cognition), Russian, English
