The purpose of this qualitative phenomenological study was to explore factors for selecting a business model for scaling online enrollment by institutions of higher education. The goal was to explore the lived experiences of academic industry experts involved in the selection process. The research question for this study was: What were the lived…

In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

Millennial students make up a large portion of undergraduate students attending colleges and universities, and they have a variety of online resources available to them to complete academically related information searches, primarily Web based and library-based online information retrieval systems. The content, ease of use, and required search…