This dissertation presents evidence about implementing a free college policy on higher education's demand and supply. This analysis includes descriptive evidence about the impact of the policy on students and programs' behavior. It also develops and estimates a demand and supply model of higher education that provides a framework to analyze the…

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…

I develop and structurally estimate an equilibrium model of the college market. Students, who are heterogeneous in both abilities and preferences, make college application decisions, subject to uncertainty and application costs. Colleges observe only noisy measures of student ability and set up tuition and admissions policies to compete for more…

Since the late 1990s, China has dramatically increased its college enrollments, the number and diversity of its higher education institutions, university tuition fees, and financial aid. Now students from a wider range of backgrounds have significantly more opportunities to attend college and also compete for entry into more selective…