This purpose of this qualitative exploratory study was to identify culturally relevant fundraising strategies that can empower leaders of public, under-resourced, tuition dependent HBCUs on how to effectively reduce tuition dependence. University presidents and advancement professionals face a growing dilemma of identifying ways to strengthen…

There has been a decline in tuition revenue for some private historically Black colleges and universities (HBCUs); an above-average tuition discount rate may impede the financial performance of private HBCUs. The purpose of this qualitative phenomenological study was to explore the lived experiences of business officers and other employees of…

Over the past two decades, the practice of tuition discounting has become commonplace, and the discount percentage has steadily increased since 2008. This study replicates the work executed by Juliana Browning in 2013. This study focuses on the sustainability and viability of Title IV participating, private, four-year, not for profit, degree…

Resource dependence has been evidenced among private HBCUs that obtain as much as 90% of operating revenue from tuition and fees. Without alternative funding strategies in place, small declines in enrollment can lead to a major budget crisis. The basic premise of this exploratory inquiry was that fundraising represents an opportunity that has been…

This study explored the key factors that had the greatest impact on their decision to attend a particular HBCU. Forty to 60-minute semi-structured interviews were conducted with 4 focus groups. The results indicated that cost, campus environment, academic majors, and family were the 4 key factors that influenced their decisions to attend the…

The purpose of this phenomenological study is to qualitatively describe the cognitive, institutional, and social factors that influence the persistence rates of first year African-American students majoring in Business at Grambling State University, a Historically Black College and University (HBCU). The overall focus of this study was to examine…