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Direct linkYucel, Ibrahim – ProQuest LLC, 2011
Blogs, specifically special-interest blogs, generate in-depth discussions. These discussions offer a new window for researching emerging trends in both consumer behavior and social-political attitudes. Many people try to influence these discussions and trends via participation, but making an impact is not guaranteed. Not all comments have the same…
Descriptors: Web Sites, Electronic Publishing, Political Attitudes, Consumer Economics
