As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

Elite institutions have increased their efforts to enroll and support first-generation students, yet these students still experience socioemotional adversity at these institutions such as microaggressions, stereotype threat, and feelings of nonbelonging. Such adversity indicates that although elite institutions have expanded their support for…

Research has suggested that Asian international students experience various stressors, such as adjustment issues relating to cultural differences, language barriers, lack of knowledge of the host culture (Zhai, 2002), loss of social support (Olivas & Li, 2006), being exposed to prejudice or discrimination in the United States (Constantine,…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

Most low-income, high-achieving students in the United States neither attend nor apply to selective universities despite research that shows that they are just as likely as their high-income peers to succeed if they do apply to those schools. Despite the fact that many universities have begun offering substantial financial aid packages that would…

How do students at elite universities think about the economic and educational returns of their college education? Drawing on 29 interviews from first-year students at an elite university, I find that students think that attending an elite university will allow them to secure a high degree of social status, which they believe is integral to…

Perceptions of prestige, status, and esteem of the teaching career were explored in this study. The population consisted of 1,127 high school seniors and college undergraduates. The study included 51 statements where participants rated their perceptions of teaching's prestige, status, and esteem on an 8 point Likert scale. The data was factor…

This dissertation recognizes that the emergence of post-apartheid South Africa as the most popular study destination in Africa follows racial segregation, regional destabilization, and international isolation during apartheid. Today, the country's public higher education institutions face intensifying pressures to respond simultaneously to…

There is not an organization in the world immune to crisis (Coombs, 2015). From for-profit corporations to the non-profit sector of higher education, research on various crises, and the communication surrounding them, has attracted the attention of scholars and practitioners over the years. This study contributes to literature surrounding…

As we work and study in our increasingly globalized society, there is a growing trend of Chinese piano students choosing to pursue their higher education in the United States. Elite music institutions in America are also seeking and recruiting a large number of Chinese pianists. This trend raises questions regarding the similarities and…

Internationalization of higher education is a major characteristic of China's higher education policy. Accordingly, the Chinese government is fervently encouraging the spread of Chinese language and culture through Confucius Institutes, student exchange programs, recruitment of international students, and international collaborations. South Asia…

This qualitative case study examined the life impact of earning an online Bachelor's degree as an adult from a large private East Coast research university. As the number of adult students and the popularity of online learning continue to increase, there is a need for improved understanding of the value of online degree programs for adult…

The purpose of this study is to determine factors influencing Korean parents' and students' university application choice decisions in three international schools in the Republic of Korea (South). Institutional and individual factors that influenced Korean students' university application choice decisions and their parents' university application…

Low socioeconomic urban students do not attend universities at a rate proportional to other populations. This perpetuates a cycle of recurrence and diminished potential benefits associated with degree attainment. The commonly ascribed Theory of Student Choice (Hossler, Braxton & Coopersmith, 1989) does not apply to this population. The purpose…

This research was designed to expand the applications of Psychological Distance (PD) Theory by studying the effects of time on the importance of criteria used to evaluate institutions of higher learning. It is intended to help administrators market more effectively by determining how future intentions (to go back to school someday) transition into…