The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This study examines the critical role that marketing plays within the realms of public four-year higher education institutions (HEIs) in the United States, all through the lens of HEI presidents. The context is a higher education market that is rapidly evolving, stirred by fierce competition, shifting societal norms, the COVID-19 pandemic…

For more than four decades, the United States has used the International Military Education and Training (IMET) program as a foreign policy tool to pursue its geopolitical interests. The program, which consists of training foreign military personnel at American institutions, aims to strengthen alliances and regional stability, while advancing…

The purpose of this phenomenological study was to understand the perceptions, behaviors and decision making of deans and directors of university support services on the use of social media. University support services play a major role in meeting the personal and academic needs of students. How they serve students has changed in recent years due…

Numerous researchers have conducted qualitative and quantitative studies examining employee perceptions related to changes in their work environment based upon management/top-down (deductive) communication of vision, mission, and envisioned organization goals (Hofstede, Neuijen, Daval, Ohayv, & Sanders 1990), but research on the influence of…

The purpose of this study was to determine what effect the perception of an institution's prestige has on strategic planning undertaken by American Catholic colleges and universities and whether these schools engage in purposeful and effective positioning of themselves in the market. The study considered efforts to achieve preeminence amongst…

This study examined an elementary school, located in an urban school district, which was labeled as a Persistently Low-Achieving School (PLAS) by the federal government in 2009 in order to determine how the school planned to change leadership and staff; increase student achievement; and implement new approaches for changes in school climate. The…

The purpose of this qualitative, single case study is to explore key leadership principles and strategies related to the "good to great" pattern of growth at Lee University. In order to accomplish this purpose, this study investigates Dr. Paul Conn's thoughts and navigation through times of change, conflict, and the strategic execution of planned…