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Direct linkHalim, Joseph – ProQuest LLC, 2015
This single explorative case study investigated the causes of churn in the telecommunication industry in Kenya, narrowed down to include only the capital city of Nairobi. The question of this dissertation was split into three sub-questions. The first sub-question investigated the behavioral patterns of customers causing churn. The second…
Descriptors: Telecommunications, Industry, Foreign Countries, Case Studies
