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McCoy, Joseph C. – ProQuest LLC, 2011
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…
Descriptors: Expertise, Higher Education, Online Courses, Search Engines
Wang, Chih-hsuan – ProQuest LLC, 2010
The purpose of this study was to examine the relationship among students' characteristics, self-regulated learning, technology self-efficacy, and course outcomes in online learning settings. Previous research provided conflicting evidence regarding the relationship among these variables. Further, there is no prior research that has examined these…
Descriptors: Evidence, Electronic Learning, Video Technology, Structural Equation Models