The study investigates the perceived relevance to the real world of work and the impact on personal learning of the pedagogical methods used to instruct undergraduate college management and marketing students. These practices and experiences can then be linked to professors of theory and professors of practice who instruct these courses.…

Marketers must adapt to the challenges created by the COVID-19 pandemic, which accelerated innovation and changes across the world, but specifically in the digital marketing industry. Consumer demand and purchasing behaviors have changed fundamentally, and these current trends are affecting how marketers utilize digital marketing. As a result,…

Our world is a rapidly changing society, surrounded by local and global challenges, the most important of which are technological and technical developments, and global openness represented by the spread of communication networks, the Internet, and others. Perhaps the most important of these technologies is what is known as smartphone applications…

This evaluative study examined the theory-practice gap between MBA graduate school curricula and business practice in marketing. The findings show that both the practice of marketing and the MBA marketing curricula have been disrupted by pervasiveness of data and information technology requiring changes in how the work is accomplished and how…

This paper reports on an investigation into how Marketing and Business Education Teachers utilize and integrate educational technology into curriculum through the use of photography. The ontology of this visual, technological, and language interface is explored with an eye toward visual literacy, digital literacy, and pedagogical praxis, focusing…

This study explores stakeholder relationships between the key stakeholders of a public university, private employers, and university students in a marketing undergraduate internship program. By exploring these relationships through the process of stakeholder analysis a deeper understanding of the power dynamics between key stakeholders emerged.…

Most investigations of faculty diversity have focused on higher education institutions in general. Despite the debates and many years of affirmative action policies and procedures. the increase in female. racial and ethnic minority faculty remains minimal. The United States student population is becoming more diverse, whereas. faculty…

Our nation's public schools have been given the task of preparing our students for success in college as well as future careers. Determining how to best prepare future teachers is not an easy task, and the current state of public education has had an impact on what it takes to be a successful teacher. Involving pre-service career and…

The undergraduate business program rankings in USNWR are based solely on peer assessments from deans and associate deans of AACSB accredited U.S. business schools. Often these reputation-based rankings are discounted and likened to a beauty pageant because the process lacks transparent input data. In this study, ten deans and ten associate…