Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Advertising | 1 |
| Collectivism | 1 |
| Cross Cultural Studies | 1 |
| Cultural Differences | 1 |
| Foreign Countries | 1 |
| Individualism | 1 |
| Korean Culture | 1 |
| Recall (Psychology) | 1 |
| Social Attitudes | 1 |
| Statistical Significance | 1 |
Source
| ProQuest LLC | 1 |
Author
| Kim, Ji-Hyun | 1 |
Publication Type
| Dissertations/Theses -… | 1 |
Education Level
Audience
Location
| South Korea | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Direct linkKim, Ji-Hyun – ProQuest LLC, 2012
Information in general is congruent with cultural values because a culture consists of transmitted social knowledge. Cross-cultural research demonstrates that audiences who are fostered by different cultures may have different understandings of information. This research represents a comprehensive cross-cultural study using an experimental method,…
Descriptors: Cultural Differences, Advertising, Social Attitudes, Recall (Psychology)
