Institutional merit-based financial aid awards are widely utilized by enrollment management practitioners to attract and retain students desired by the institution and to increase net tuition revenue. While much research has been conducted on federal need-based aid and statewide merit aid, relatively few studies have been conducted on merit aid…

Higher Education is facing an increasingly competitive marketplace with high tuition prices, consumers are pushing back on rising tuition prices and choosing community and state colleges. A shortage in the traditional college age student population, has compounded the enrollment problem at small, private colleges. Most private colleges are…

We investigate relationships between several financial aid policies and student enrollment behavior. Chapters 1 and 2 (co-authored with Robert Rosenman) use proprietary data from a public research university to address institution level policies affecting enrollment. Chapter 3 (co-authored with Benjamin Cowan) utilizes government data address a…

To compete in the global marketplace, the U.S. economy heavily relies on higher education institutions to educate the college graduates and knowledge workers needed to create the innovative products and services of tomorrow. And yet, where once America led the world in educational attainment, recent data from the Organization for Economic…