Intercollegiate athletics and fundraising expectations, at institutions of higher education, continue to increase and the pressure on athletic fundraisers has never been greater. There has been little study on the effects of organization structure and design and its effect on fundraisers that work to raise funds for the athletic department. This…

Colleges and universities have increasingly turned to fundraising as an opportunity to meet short- and long-term goals of the institution without increasing tuition and adding to the student loan burden. As a result, there is increased competition among institutions and non-profits to appeal to the motivations of donors to support their…

This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…

Donations from alumni have historically been a leading source of charitable support for higher education. But in recent years, alumni supportiveness has been on a steady decline. Participation rates and gift sizes are at their lowest levels ever recorded. Nowhere is this issue more pressing than at private, master's comprehensive…

The purpose of this descriptive study was to identify the collaborative practices that the various vice presidents play in fundraising activities at a selected California State University and how these leaders work together. A secondary purpose was to identify the challenges faced by these leaders in their collaborative efforts regarding…

Colleges and universities rely on alumni involvement to enhance institutions and donations from alumni to subsidize the cost of operating the institution; however, institutions cannot expect that students automatically learn how to be good alumni simply by attending college. Students must be taught this skill in a similar fashion to how they learn…

While facing difficult financial times, student affairs divisions and their leaders are increasingly considering collaborating with development officers and other institutional partners to raise funds for student services, activities, and facilities. Student affairs leaders, however, do not have proven strategies based on empirical data for making…