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Name, Image and Likeness: A Content Analysis of How Women Student Athletes Share Their Stories and Lived Experiences on Social Media in the Age of NIL
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Shannon Marie Scovel – ProQuest LLC, 2023
This dissertation assesses the self-representation and representation of ten elite collegiate women athletes during the first year of the NCAA's new 'name, image and likeness' policies. Building on theories of representation, gender performance, self-presentation and intersectionality, this study explores how women athletes reproduce notions of…
Descriptors: Student Athletes, Womens Athletics, Self Concept, College Athletics