For years, the impending enrollment cliff has been a regular topic amongst higher education officials. With this event slated to hit undergraduate programs by 2025, it is anticipated that graduate schools will begin feeling the impact by 2029. By examining factors influencing graduate student college choice, enrollment managers can identify ways…

Despite many differences across Pennsylvania's rural school districts, band programs face similar recruitment, retention, and matriculation challenges. Rural school districts in Pennsylvania account for 235 of the 499 school districts in Pennsylvania while educating less than 20 percent of the student population in the state. In addition, rural…

Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…

The decline in undergraduate enrollment at American colleges and universities, particularly highlighted by a drop of nearly 500,000 students in Fall 2021, continues to reflect broader challenges facing higher education. Factors contributing to this trend include the enduring effects of the COVID-19 pandemic, economic instability, shifting…

Digital engagement as a tool for communication offers a variety of formats for reaching and potentially attracting prospective college students. While printed materials were once the primary means for colleges to communicate with and subsequently influence student's choice, the internet has created a virtual world for digitally engaging with…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

The increased competitive nature of higher education institutions has caused many small private liberal arts colleges/universities to struggle economically. The cost of keeping such institutions viable is high. Many institutions have had to raise tuitions rates, which resulted in decreased enrollment numbers. As a result, many institutions have…

Many U.S. higher educational institutions have suffered budget cuts. In many cases, this has matriculated down to the admissions offices, resulting in reduced recruitment and marketing budgets. With reduction in recruitment budgets and a decrease in student enrollments, combined with growing competition for students, institutions are looking…

Black students in high schools do not matriculate in advanced level coursework, such as advanced placement (AP) classes, at the same rate as their White peers. The opportunity to participate in AP in high school has been shown to influence enrollment in college, earning higher overall grades, and better performance on high stakes assessments such…

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014;…

The international student recruitment and overall cross-border education have constantly been evolving. In the past two decades, higher education institutions were developing and implementing their plan of campus internationalization. Various universities and colleges have different approaches to the internationalization. However, through the…

This project examines international student enrollment at an East Asian University (EAU) located in Taiwan. The study focuses on the perspective of the recruiters, which consisted of fifteen employees at EAU's International Education Office (IEO). The Gap Analysis problem-solving framework is applied to develop strategies to help the recruiters…

Charter schools are a popular option in school choice reform. Parents often choose to enroll their children in charter schools because they are disenchanted with traditional public schools. Many charter schools are independent from local school districts and promise to be innovative when implementing their curriculum. Despite charter schools'…

The decline of United States students in graduate science, technology, engineering, and mathematic (STEM) programs is a major concern in light of the findings and recommendations made by the National Academy of Sciences Committee Report, Rising Above the Gathering Storm (2006). The purpose of this study was to determine if research universities…

Previous studies have found a relationship between the implementation of marketing segmentation and promotion strategies in enrollment. However, these two factors had not yet been examined and applied to a university setting as a possible solution to decreased enrollment. The problem addressed in this study was that enrollment diminished when…