Although evangelicals have long been skeptical about non-sectarian higher education, the current climate in the United States necessitates a fresh look at possible sources of their beliefs. This is relevant since many of the current culture wars center on education. For instance, book bans in Texas public schools, funded by evangelicals, take aim…

Student enrollment is one of the key elements of leading schools. Now more than ever, there is an asserted effort to increase representation on college campuses across America. Many predominantly white institutions are strategizing ways to increase the number of Black students on their campuses. While enrollment decisions are ultimately subjective…

This study examines college choice decisions of students admitted to the University of California (UC) and the relationship between these choices and degree attainment. It does so using a dataset that combines UC administrative data with National Student Clearinghouse data on enrollment and degree attainment. It first discusses how academic and…

For many open-enrolled higher education institutions, including community colleges, enrollment is dropping each semester creating significant financial challenges. While much research literature focuses on four-year colleges, little is known about the students who seek to enroll at community colleges. What is known is often evaluated using college…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

Systemic racism in higher education has become a topic that has received a great deal of attention in the midst of social injustice in this country, it is because of the unjust experiences that African American people have faced throughout history that a boiling point was reached. The result of this is displayed by the different ways people have…

The purpose of this study was to examine marketing factors that influence the decisions of working professionals to enroll as nontraditional students in the University of their Choice. Research has shown that factors such as affordability, access, and availability matter to nontraditional students. Marketing campaigns have often focused on these…

This study explored the college choice decisions for students who undermatched to a community college during their college choice process. Specifically, this project utilized a qualitative multi-site case study design to understand the college choice process for students who were admitted into a four-year institution but chose to enroll in a…

This study explores why African American first-year students admitted to the University of California Davis decline their offer of admissions. The objective is to help the University successfully achieve their goal of supporting greater diversity and representation of students from historically underrepresented minority communities and…

This mixed-methods study investigates the real and perceived barriers that African American male Edgecombe County high school students face when considering college enrollment to inform potential interventions to improve college enrollment of this market segment. Phase I of the study design included a survey of current, African American, male…

This quantitative survey-based study examined the degree of overall satisfaction that exists in the sophomore class at Neumann University. The study investigated the relationship between overall satisfaction and intent to re-enroll and various academic and social conditions on campus. Student characteristics were also examined. Participants…

In this dissertation, I use data from Chile to study the determinants of schooling trajectories. Chapters 1 and 2 focus on higher education, Chapter 3 on secondary education, and Chapter 4 on teachers. Chapter 1 explores the role of a socio-emotional ability, self-efficacy, in understanding why students with comparable qualifications transit…

One in four Black Americans who earned a Bachelor's degree, in America, received their degree from a Historically Black Colleges or Universities. (Gasman et al., 2007; Williams & Ashley, 2005). In 2013, Frank Brogan, The Chancellor of Pennsylvania State System of Higher Education asked "If kids of color can go anywhere, why are they…

This study was designed to explore how secondary school counselors affect the entrance of African American students into higher education based on counselor beliefs. Minimizing and understanding barriers to postsecondary access is critical in closing the achievement gap for underrepresented African American students. Gaps in enrollment is often…

This report provides an analysis of barriers experienced by first-generation students attempting to enroll in a two-year college. This multi-strand, mixed methods action research used both quantitative correlation and qualitative semi-structured interviews to explore the interaction between first-generation students and the two-year college. The…