As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…

In this dissertation, I examined the how honors programs and colleges serve as a tool for public universities to compete with private universities in the rankings game, as well as examining how that contributes to stratification processes. By building on the existing literatures within the organization of higher education, student experiences in…

Higher education in the United States has evolved to expand its reach to various diverse student populations. The student cohort in higher education that has seen exponential growth over the past few decades at elite liberal arts colleges are students who served in the military. Veteran students can contribute greatly to communities of elite…

International student enrollment (ISE) has become a hallmark of world-class higher education institutions (HEIs), particularly as global student mobility has grown exponentially worldwide in the last several decades. Although the United States (U.S.) has welcomed the largest numbers of international students since the 1950s, ISE shrunk by 10% in…

This study analyzed the effect that shifts in the U.S. News & World Report rankings have on input variables such as admitting grade point average (GPA), percentage of students taking the Graduate Management Admissions Test (GMAT), average incoming GMAT score, acceptance rate, tuition rates, average student debt, the proportion of students with…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

This dissertation recognizes that the emergence of post-apartheid South Africa as the most popular study destination in Africa follows racial segregation, regional destabilization, and international isolation during apartheid. Today, the country's public higher education institutions face intensifying pressures to respond simultaneously to…

Internationalization of higher education is a major characteristic of China's higher education policy. Accordingly, the Chinese government is fervently encouraging the spread of Chinese language and culture through Confucius Institutes, student exchange programs, recruitment of international students, and international collaborations. South Asia…

Colleges and universities have been questioned regarding their use of endowments, with critics maintaining that these assets have significance beyond the financial benefits they provide and suggesting that institutions hoard endowment to attain unnecessary intangibles such as prestige. A few scholars have attempted to study the purposes of…

Low socioeconomic urban students do not attend universities at a rate proportional to other populations. This perpetuates a cycle of recurrence and diminished potential benefits associated with degree attainment. The commonly ascribed Theory of Student Choice (Hossler, Braxton & Coopersmith, 1989) does not apply to this population. The purpose…

In the process of China's transformation from a socialist to a post-socialist society, China's entire system of education has experienced breathtaking expansion and reform. In this context, first-tier universities increasingly accept students from more financially well off backgrounds. While second-tier universities are inclined to accept more…

Negative news about collegiate sports teams in the United States is nearly unavoidable for most universities. The sheer number of athletes involved in multiple programs at major universities increases the likelihood of problems. American football programs alone include rosters of 100 or more players, and the total number of athletes at National…

Service learning is an academic discipline that provides students with "hands-on" opportunities for developing skills in real-world, community-based projects that serve and benefit community members. This dissertation reflects an action-oriented process for improving the quality of the Service Learning Program at City University of…

The purpose of this study was to identify factors that influenced college choice of students who recently enrolled (current freshmen and sophomores) in agriculture programs at Oklahoma's land-grant university, as compared to recently enrolled students (current freshmen and sophomores) in selected agriculture programs at public community colleges…

In career development research with racial/ethnic minorities, researchers have examined the cross-cultural validity of existing career constructs and theories, as well as culture-specific constructs such as acculturation. There has also been an increase in the examination of contextual variables, such as culture and race, in Asian American career…