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Repeated College Alumni Giving: Application of the Commitment-Trust Theory of Relationship Marketing
Lowe, LaKeisha D. – ProQuest LLC, 2019
Various determinants have been found to explain the donor status and giving levels of college alumni. Limited research exists on what motivates college alumni to give repeated donations to a higher education institution. The purpose of this study was to determine if commitment and trust significantly related to higher education institutions…
Descriptors: College Graduates, Alumni, Private Financial Support, Educational Finance
Song, Eun Jung – ProQuest LLC, 2011
This research explored the relationship between alumni donors' worldview characteristics and their motivations for supporting and giving to their "alma mater." The sample consisted of the whole alumni donor population (N = 7000) at Biola University, La Mirada, California. The research was conducted using quantitative method, and…
Descriptors: Marital Status, World Views, Alumni, Motivation
McLaughlin, Alicia Nicole – ProQuest LLC, 2009
The National Center for Education Statistics reports that single mother college students are nearly three times as likely to drop out of college during their first year of study compared to single females without children. Qualitative studies on single mothers indicate that financial problems and demands of parenthood are reasons that precipitate…
Descriptors: College Students, Financial Problems, Mothers, Educational Attainment