Employee engagement, or the extent to which an employee is fully immersed in their work can lead toward higher retention, greater productivity, and increasing profits in a workplace environment. Engagement is driven by a variety of conditions, and when met has the ability to provide many positives in a work environment. Conversely, a lack of…

Black, Indigenous, and People of Color (BIPOC) faculty and staff are influential in the recruitment and retention of intercultural students to higher education institutions. This study sought to investigate and strengthen the recruitment experiences of BIPOC students as they navigated the process at a highly competitive, predominantly white…

Using a mixed-methods approach, this research examines admissions practices and recruitment strategies within eight graduate-level, allied health sciences programs. The results highlight the characteristics of submitted, accepted, and matriculated students, and identifies, by program, if the recruitment strategies (e.g., marketing campaign…

Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…

As there is a paucity of research in the creation of a social media marketing framework for higher education administration and marketing managers. This study sought to create a framework for higher education and the use of social media in current recruitment strategies. Through the lens of current, successful business marketing models, this study…

In response to a national agenda to increase diversity in the teaching workforce, this qualitative multiple case study critically examined the recruitment and admission of Black, Indigenous and People of Color (BIPOC) to teacher education programs (TEP) in three Minority Serving Institutions (MSI) in California. Specifically, this research…

There are 44 million adults over the age of 24 who hold a high school diploma, and another 35 million adults who have some college credit, but have not earned their college degree. These numbers make adult learners a viable population to attract and matriculate at community colleges. Considering the impact adult learners would have on enrollment…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

This study explores why African American first-year students admitted to the University of California Davis decline their offer of admissions. The objective is to help the University successfully achieve their goal of supporting greater diversity and representation of students from historically underrepresented minority communities and…

The underlining issue driving this study was factors that prevent African American males from earning a college degree. Brown (2008) noted that the disposition of African American males stem from a long history of racial oppression, discrimination, and legally mandated segregation and that society must change its negative perceptions of African…

Many U.S. higher educational institutions have suffered budget cuts. In many cases, this has matriculated down to the admissions offices, resulting in reduced recruitment and marketing budgets. With reduction in recruitment budgets and a decrease in student enrollments, combined with growing competition for students, institutions are looking…

While the number of graduate students from different parts of the world in the United States is decreasing, the trend in Latin American populations is the opposite. Nonetheless, the current lack of information regarding the reasons behind this tendency, in terms of English language proficiency and cultural aspects, affects all parts involved:…

Employee engagement in higher education is very important, particularly in the Office of Admissions where staff interact with their managers, teams, external groups, and prospective students. Office of Admissions staff work with prospective students and their families by educating the admissions process and help navigate the paths to higher…

This project examines international student enrollment at an East Asian University (EAU) located in Taiwan. The study focuses on the perspective of the recruiters, which consisted of fifteen employees at EAU's International Education Office (IEO). The Gap Analysis problem-solving framework is applied to develop strategies to help the recruiters…

Race/ethnicity plays an important role in college access for urban students of color. This study explores how race/ethnicity influences college admission policies and practices, which, in turn, impacts college access. The main research question is how institutions of higher education, specifically diversity college admission professionals (DCAPs),…