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Direct linkKuehn, Kathleen M. – ProQuest LLC, 2011
Over the past few years, content developers searching for new markets have found a potentially lucrative consumer base in local and location-based services as new media platforms have begun to "expand" their focus to hyper-local place-based communities. This shift to "local 2.0" has given birth to "local listing sites," an emerging social medium…
Descriptors: Organizational Culture, Business, Discourse Analysis, Social Networks
