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Essays on Online Reviews: Reviewers' Strategic Behaviors and Contributions over Time
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Shen, Wenqi – ProQuest LLC, 2010
Online reviews play an important role in consumers' purchasing decisions. Researchers are increasingly interested in studying the dynamic impact of online reviews on product sales. However, the antecedent of online reviews, online reviewers' behaviors, has not been fully explored. Understanding how online reviewers make review decisions can assist…
Descriptors: Feedback (Response), Bilingual Students, Computer Software Evaluation, Purchasing