As states and higher education institutions continue to face headwinds in attempting to develop and refine initiatives targeting student success metrics and enrollment management objectives, dual enrollment programs have become increasingly prevalent nationwide. Stakeholders have turned to these early postsecondary programs based on their…

Identity and branding in higher education institutions is one of the many attributes of a university that potential students look for when searching for a place to study. This phenomenological qualitative study used interviews of eleven current and past students at the University of the Great Lakes (UGL) to discover what attributes of the…

This research study explored the perceived impact of the campus visit on the college search process and whether specific elements of the campus visit were perceived to have greater or lesser influence on individuals' college choices. The research sought to specifically address the questions: 1. What impact do matriculated undergraduate college…

College choice models have been used since the 1980s to try and explain the processes and influences high school students use to decide if and which college to attend after graduation. These models focused solely on college attendance and lacked attention to the nuanced needs and resources found in rural communities. In this three-paper…

Advising students on college admissions and financial aid is an important pillar of most high school counseling programs. This work has become more challenging for many school counselors since the pandemic, so it is imperative to find new ways to explore how counselors approach college advising today. This novel research utilized Hansen's (1995)…

Higher education (i.e., colleges and universities) institutions must have a thorough understanding of the college-going process for potential students to be successful in their enrollment, retention, and graduation efforts. The college-going process often consists of deciding to pursue higher education, choosing an institution, and selecting a…

There is a great disparity in college-going rates between students from the highest and lowest socio economic quantiles in the United States. This quantitative study looks at messages students receive about college as a way to explore reasons why students choose to attend or not to attend college. [The dissertation citations contained here are…

The purpose of this qualitative descriptive design study was to explore how college freshmen attending an out-of-state undergraduate university describe the influence of social media on the search and choice phases of the college decision process. The study's foundation was Hossler and Gallagher's college choice theory which divides the college…

Utilizing Iloh's Model of College Going Decisions and Trajectories (Iloh, 2018) and guided by the three-dimensional narrative inquiry framework, this study explored how Black women recounted their decisions to attend for-profit higher education institutions for graduate education. The researcher interviewed eight participants for this study. The…

This investigation examines undergraduate students' perceptions of university rankings and their understanding of the factors that define a quality university, focusing on students at a Flagship State University (FSU) in the Midwest. Following responses to a survey that asked students to indicate the level of importance that rankings played in…

This research study was a qualitative descriptive design to understand the college choice selection of nontraditional African-American students and experiences related to the adult transitional processes of college enrollment. The guiding framework was Iloh's enhanced Hossler-Gallagher model of the decision-making process used for college choice…

The purpose of this qualitative descriptive study was to explore how college-bound Generation Z students describe higher education institutions' use of social media as a marketing tool during their college choice experience in Texas. The foundation for the study was the college choice model from Hossler and Gallagher that identified three phases…

This study investigated perceptions about the correlation between the college people attend and long-term happiness. Its inquiry into whether college graduates believe where they go to college affects the chance for long-term happiness is a response to the growing concerns of high school students who are anxious about acceptance into an elite…

This research examines the relationship between financial aid, price, and the enrollment decisions of first-generation college students. Using human capital and socio-cultural theories in conjunction with previous research, the study establishes a conceptual framework to assess how personal, academic, and college variables associate with a…

First-generation Latina/o/x students have some of the lowest college attainment rates in the nation. College attainment is influenced by the access students have to different college systems. The college choices students access can reflect individual, community, and school-level factors that impact how much college knowledge and resources students…