This research studies how brand identities, individually and communally, as read through websites are created among small and medium-sized enterprise breweries in western Pennsylvania. Content analysis through the frame of Kress and van Leeuwen was used as the basis for the codebook that reads each brand identity for the researcher. The…

Policymakers in small and midsize communities (populations under 200,000) throughout the Rust Belt are searching for ways to reinvent their region to be competitive in the global, knowledge-based economy. Universities can play an increasingly important role in a region's economic development approach if they can effectively engage with their…

Scholars and professionals alike contend our nation's competitive position and economic growth depends considerably on the acumen of its science, technology, engineering, and math (STEM) talent pool. In spite of current economic conditions and high national unemployment, there is an increasing demand for those skilled in technology and…

The greatest challenge we face in the next ten years is the challenge of making sure we have a qualified workforce able to meet the demands of living in a global economy. To do this we will need to expand the capacity of our workforce development and educational system to meet the training needs of business and industry. In order to assess the…