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Perceptions of Ice Hockey Season Ticket Holders on the Implementation of a Donor-Based Seating Model at Miami University, a Public Midwestern Mid-Major Institution
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Barnes, David Coleman, Jr. – ProQuest LLC, 2017
Intercollegiate athletics is a $10 billion marketplace (Suggs, 2012), with some Division I athletics operating budgets approaching $200 million. College athletics programs are charged with maximizing revenues in an effort to support and enhance the student-athlete experience. This study provides an examination of the perceptions of ice hockey…
Descriptors: College Athletics, Athletes, Team Sports, Attitude Measures