The need for proper communication strategies during a bond or levy campaign has been a critical part of the tax referendum process. The intent of this study was to identify the best communication strategies used by superintendents during the three stages of a tax referendum. Planning a tax referendum, campaigning for a tax referendum, and then…

Many school districts are in need of a successful plan of action for school district referendums. The purpose of this descriptive study was to determine the perceived effectiveness between factors and strategies surrounding referendums and the passage of those measures meant to improve school funding and facilities. The findings from Johnson and…