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Direct linkHui Fang – ProQuest LLC, 2023
As the Chinese higher education market competition intensifies, attracting enough prospective students becomes a demanding task for many higher education institutions. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. The 7Ps marketing mix is one of the marketing concepts that…
Descriptors: Higher Education, Competition, Marketing, College Choice
Jiang, Yuan – ProQuest LLC, 2019
As we work and study in our increasingly globalized society, there is a growing trend of Chinese piano students choosing to pursue their higher education in the United States. Elite music institutions in America are also seeking and recruiting a large number of Chinese pianists. This trend raises questions regarding the similarities and…
Descriptors: Music Education, Musical Instruments, Higher Education, Reputation
Jain, Romi – ProQuest LLC, 2018
Internationalization of higher education is a major characteristic of China's higher education policy. Accordingly, the Chinese government is fervently encouraging the spread of Chinese language and culture through Confucius Institutes, student exchange programs, recruitment of international students, and international collaborations. South Asia…
Descriptors: International Education, Higher Education, Foreign Countries, Confucianism
Zhao, Wanxia – ProQuest LLC, 2014
In the process of China's transformation from a socialist to a post-socialist society, China's entire system of education has experienced breathtaking expansion and reform. In this context, first-tier universities increasingly accept students from more financially well off backgrounds. While second-tier universities are inclined to accept more…
Descriptors: Foreign Countries, Politics of Education, Educational Change, Higher Education
Yang, LingLing – ProQuest LLC, 2010
Purpose: The purpose of this study was to investigate the applicability of the synergistic leadership theory (SLT) (Irby, Brown, & Duffy, 1999; Irby, Brown, Duffy, & Trautman, 2002) to Chinese and American educational leaders in 50 high-ranking public Chinese universities and 50 high-ranking public U.S. universities. Methods: This study…
Descriptors: Foreign Countries, Universities, Leadership Styles, Social Theories
Jiang, Mujuan – ProQuest LLC, 2009
Universalism is critical to the development of science because it promotes the objectivity of knowledge. Particularism, on the other hand, evaluates scientists' contributions based on functionally irrelevant characteristics, including personal attributes and academic origins. Previous studies found a persistent significant correlation between…
Descriptors: Higher Education, Reputation, Personnel Selection, Educational Attainment
