College staff performing recruiting tasks without collaboration or shared knowledge formation creates redundancies and knowledge gaps. This study sought to investigate causes and find solutions to recruitment gaps and redundancies. Participants and data collected in Cycle 1 consisted of interviews with college staff and recent high school…

This study examines the relationship between high school efforts at post-secondary preparation for college bound students and the expectations of college and university admissions personnel. The Advanced Placement (AP) teachers and administrators at a rural Northwest Florida high school were administered a quantitative survey in order to collect…

Undergraduate admissions in the United States is a multibillion dollar industry involving families, higher education institutions, journalists, testing companies, test preparation companies, private consultants, marketing firms, high school guidance counselors, high school teachers, coaches, financial advisors, and publicly funded programs.…

In an effort to recruit digitally native high school students, admission professionals at colleges and universities are incorporating blogs on their websites in an effort to render authenticity in their marketing materials. Of 4-year accredited colleges and universities, 66% have a blog; 85% percent of institutions with blogs reported that their…

Tuition dependency, federal accountability measures, and desire for the prestige associated with college rankings all necessitate institutional attention to admission, retention, and graduation rates. The need to maintain institutional enrollment compels admissions officers to consider an applicant's likelihood of persistence in the admissions…