The purpose of this dissertation was to introduce the context and purpose of the research study. The study's focus was on the perception of the elementary education profession and the prestige ascribed to classroom teachers working in public education by individuals outside the education system. The research questions were as follows: (1) What…

The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This qualitative phenomenological study explored the perceptions of National Collegiate Athletic Association (NCAA) coaches on name, image, and likeness (NIL) to examine the effect NIL has on the NCAA dual mission of amateurism and education. The research questions were: (1) What were the perceptions of coaches regarding NIL in NCAA schools? (2)…

This dissertation examines the perceptions of parents who open enroll their children in an alternative public school by diving into the lived experiences of these individuals. The research is grounded in three theoretical frameworks: Parent Involvement Theory (McCurdy and Daro, 2001), Rational Choice Theory (Adler et al., 2014), and Market Theory…

The public often makes judgements about schools and what happens within them, despite rarely setting foot inside of one. Prior research finds that the public relies on word-of-mouth, news media, and online resources that rate and rank schools in order to make decisions. Notably though, much of the existing literature predates the widespread usage…

The homogeneous nature of senior leadership in U.S. colleges and universities and the absence of diverse perspectives in decision making is cause for concern. The nation's college student population has become increasingly diverse, with Black, Latinx, Asian and Pacific Islander (API), and Indigenous groups making up 45% of 4-year college…

Titled professorships have existed within higher education since the creation of the first endowed professorship at Harvard College in 1721. Yet, only in the last one hundred years have titled professorships become a regular part of higher education nomenclature on a national scale. Neither the total number of titled professorships nor the total…

The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…

Elite private institutions, renowned for their exceptional academic offerings and rigorous selection processes, attract top-tier students and faculty; however exclusive private schooling has perpetuated social and economic disparities by granting unequal advantages to select groups, deepening educational gaps in society. This dissertation…

In this dissertation, I examined the how honors programs and colleges serve as a tool for public universities to compete with private universities in the rankings game, as well as examining how that contributes to stratification processes. By building on the existing literatures within the organization of higher education, student experiences in…

The problem that was addressed through this study is that online undergraduate adult students, 25 years of age or older, do not persist to graduation at Caring University, a pseudonym for an online university. The purpose of this qualitative study was to investigate the perceptions of online adult undergraduate alumni about what motivated them to…

A business school's reputation is a valuable intangible asset. Reputations have been found to influence human behavior related to applications, enrollments, faculty hiring, donor giving, and graduate employment. Despite these findings, there remains room for more research into the defining characteristics of business school reputations. Likewise,…

Despite college rankings' popular yet controversial nature, there is little known about the relationship between college rankings and students. Prior literature suggests that students who make use of rankings are more privileged, yet there lacks a comprehensive analysis surrounding the types of students who place importance on rankings in more…

This study examines the critical role that marketing plays within the realms of public four-year higher education institutions (HEIs) in the United States, all through the lens of HEI presidents. The context is a higher education market that is rapidly evolving, stirred by fierce competition, shifting societal norms, the COVID-19 pandemic…

This dissertation comprises three cross-disciplinary essays on information systems, marketing, and financial outcomes research for nonprofit service organizations. In our first essay, we explore service quality impacts on the constructs of positive and negative word of mouth, developing and validating a new measurement scale, testing it…