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Direct linkDavis, Dowayne D. – ProQuest LLC, 2018
Research suggests that the commercialization of technological innovation is a key lever of successful entrepreneurship (Datta, Mukherjee, & Jessup, 2015). Through novel innovations, new educational technology (EdTech) businesses create new markets that offer impactful products and services to catalyze learning in schools (Singer, 2015). New…
Descriptors: Educational Technology, Commercialization, Adoption (Ideas), Public Schools
Doleman, John P. – ProQuest LLC, 2017
Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…
Descriptors: Marketing, Telecommunications, Small Businesses, Semi Structured Interviews
