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Huang, Jeff – ProQuest LLC, 2013
In Web search, query and click log data are easy to collect but they fail to capture user behaviors that do not lead to clicks. As search engines reach the limits inherent in click data and are hungry for more data in a competitive environment, mining cursor movements, hovering, and scrolling becomes important. This dissertation investigates how…
Descriptors: Information Seeking, Online Searching, Attention, Users (Information)