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Direct linkAluri, Ajay Kumar – ProQuest LLC, 2012
In the Internet world today, social media channels have emerged as a top share of Internet usage, and more travelers have started using them to make their hotel plans and purchases. Because of the recommendations of researchers and practitioners, hotel organizations have already embraced social media and have embedded their links on their host…
Descriptors: Internet, Social Networks, Multivariate Analysis, Intention
