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Direct linkAdam J. Herman – ProQuest LLC, 2017
Institutions of higher education (IHEs) engage in practices that mirror the operations of businesses, including execution of ongoing strategic management initiatives, particularly in marketing and admissions. IHEs benefit from building profiles of target customers (i.e., prospective students) and using these data to enhance recruitment campaigns.…
Descriptors: Enrollment Management, Information Utilization, Student Recruitment, Communication Strategies
