This article describes a consumer-oriented'' marketing approach to zoos, including providing the atmospheric display of animals in a semblance of their natural habitat, improved tours and lectures, and extensive promotion. (JA)

With cooperation between a state-supported agency and local merchants, the downtown shopping area of the village of Oak Park was converted into a car-free mall featuring cultural activities. (JD)

The author attributes the success of the Concord Pavilion (California) to two things, marketing and experience. Experience has taught administrators to make better, more selective programing choices, and marketing has helped them to sell those programs and events. (JMK)