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| Marketing | 2 |
| Merchandising | 2 |
| Recreational Facilities | 2 |
| Arts Centers | 1 |
| Cultural Activities | 1 |
| Music Activities | 1 |
| Outdoor Activities | 1 |
| Public Relations | 1 |
| Recreational Activities | 1 |
| Success | 1 |
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Source
| Parks and Recreation | 2 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Descriptive | 1 |
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Mills, Robert A. – Parks and Recreation, 1973
This article describes a consumer-oriented'' marketing approach to zoos, including providing the atmospheric display of animals in a semblance of their natural habitat, improved tours and lectures, and extensive promotion. (JA)
Descriptors: Marketing, Merchandising, Recreational Facilities, Zoos
Toffoli, John, Jr. – Parks and Recreation, 1983
The author attributes the success of the Concord Pavilion (California) to two things, marketing and experience. Experience has taught administrators to make better, more selective programing choices, and marketing has helped them to sell those programs and events. (JMK)
Descriptors: Arts Centers, Cultural Activities, Marketing, Merchandising
