Early Collegiate Marketing Education in the U.S.

Applegate, Edd

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ERIC Number: ED618325

Record Type: Non-Journal

Publication Date: 2022-Jan-18

Pages: 23

Abstractor: As Provided

ISBN: N/A

ISSN: EISSN-

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Available Date: N/A

Early Collegiate Marketing Education in the U.S.

Applegate, Edd

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This paper discusses the earliest collegiate academic programs that offered courses in marketing in the United States. These academic programs differed (1) in size based on the number of courses offered and (2) in name. The paper also discusses the founding of the American Marketing Association.

Descriptors: Marketing, Professional Education, Program Descriptions, Educational History, Professional Associations, Higher Education, College Faculty, Publications, Business Administration Education

Publication Type: Reports - Descriptive

Education Level: Higher Education; Postsecondary Education

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A