Due to their increasing availability and prevalence, digital media allow for a relocation of learning to work processes and support work process oriented learning. This can be put into practice with the aid of different medial/technological and didactical settings. Some examples are the application of mobile terminals, interactive platforms, or blended-learning approaches. The paper sketches different project approaches and illustrates the theoretical-didactical basics for the respective learning approaches as well as their relevance for different sectors (automotive sector and construction sector) and target groups (skilled workers and trainees). The central question is how the learning potential of the workplace can be used for self-guided and guided learning and for competency development with the aid of digital media. (Contains 1 footnote.)