The purpose of this study was to investigate the perceptions of chief development officers about the influence of socio-demographic, alumni involvement, and student experience factors of alumni on major giving to higher education institutions. This study also involved the investigation of differences between institutions with respect to institution type and alumni population size. Additionally, the researcher constructed a profile of chief development officers from the respondents' demographic information. The population of this study consisted of chief development officers from each of the 283 Carnegie classified Doctoral Research Universities. Five socio-demographic factors, eleven alumni involvement factors, and three student experience factors were found to have a positive influence on alumni major giving. A significant difference was found between public and private institutions with respect to the influence of student experiences on alumni major giving. (Contains 17 tables.)