Since the 1990s, the number of both out-of-province Canadian and international students enrolled at Memorial University of Newfoundland has increased substantially. During this period, the enrollment levels of students from the provinces of Nova Scotia, New Brunswick, and Prince Edward Island have undergone an increase of approximately ten-fold. This research study was designed to provide a better understanding of the changes in enrollment patterns amongst Maritime students and to provide a contextualized account of the reasons why these students choose to attend Memorial University. Using a survey of Maritime students at Memorial as well as follow-up interviews, this research focused on student perspectives on their choice of university and experiences since enrolling. The findings indicate that Maritime students consult a wide variety of sources before arriving at a choice of university, and frequently consider the option of studying close to their home. They rely on a range of sources including family, friends, educators, co-workers, and Memorial University alumni in addition to utilizing information available from online sources and university promotional materials. Regarding the issue of educational cost, the findings indicate that the perceived cost of a university education is of great importance to most Maritime students attending Memorial University. It is evident that the university's reputation and the availability of a wide range of program options are key influences in students' choice of institution as well. The results also show that students who relocate to the province in order to study on-campus on a full-time basis have different backgrounds and lifestyles compared to students who stay in their home province and pursue their studies at a distance. For example, distance students tend to be older and employed full-time during their studies. While they expressed somewhat different priorities in their selection process, the factors influencing the selection of institution were similar for both groups of students. (Contains 30 endnotes, 34 tables, and 3 figures.) [Additional financial support for this research was provided by the Office of Research at Memorial University of Newfoundland.]