This qualitative case study of the ReadDeVry reading circles program, a DeVry University funded project, identifies the theoretical and practical considerations for reading circles programs serving college students. As designed, the program addresses a number of the issues raised recently by national organizations such as the American College Testing Program (ACT), the National Endowment for the Arts (NEA), and Strong American Schools, regarding reading proficiency, preparedness for college, and reading habits for life-long learning. Negotiated from the diverse viewpoints and needs of DeVry University faculty, librarians and students, the ReadDeVry program fosters a joy of reading, media appreciation/visual literacy, literary and cultural values, and information literacy. As readers, viewers, and writer-critics of the common books and films selected, the ReadDeVry participants have an active learning partnership. DeVry University faculty and librarian mentors are guided by the belief that students need a healthy balance between their personal, social and career/professional roles to build a "lifetime of literacies." Recommendations for the expansion of reading circles into the online environment and with the public library are identified. (Contains 4 figures and 72 endnotes.)