The purpose of this article is to discuss the importance of increasing fund development at Historically Black Colleges and Universities (HBCUs). Increasing the endowments at HBCUs means placing more emphasis on cultivating alumni and educating them about the importance of philanthropy. Advancement professionals at these specialized institutions face a growing dilemma--how to strengthen university resources in a climate that has historically relied almost wholly on public funding. Public HBCUs will eventually be forced to identify private resources to survive and thrive. Identifying an effective model for fundraising is the first step.